David Rogers DX Academy

David Rogers DX Academy

Disruptions of business challenges in the digital era will always occur with the rapid development of digital technology. One of them is the constant change in business competition roadmap, and market behavior in working, studying, and shopping.


Therefore we need flexible and easy-to-execute digital strategies. With the right mindset and the ability to fulfill the needs of digital savvy talent, your organization is expected to build strategic differentiation and organizational agility to fight disruption.


We will tailor various digital strategies to suit your company's digital transformation needs through various methods and tools such as DX Roadmap, Business Platform Model Map, Managing Data, A/B Tests, MVPs, Value Proposition Roadmap, and others. 


As benchmarks, you can also learn through case studies from world-class companies such as Google, Microsoft, Amazon, Spotify, Mastercard, Johnson & Johnson, Anheuser-Busch InBev, Kimberly-Clark, Yum Brands, and others.



About David Rogers:


David L. Rogers

Speaker & Author

Faculty Director on Executive Education Digital Business Strategy,

Columbia Business School

David is a globally-recognized leader on digital business strategy, known for his pioneering work on digital transformation (DX). He consulted for DX companies such as Google, Toyota, HSBC & Unilever and appeared in CNN, CNBC, Wall Street Journal & NY Times. He authors 4 best-selling books, including “Digital Transformation Playbook” published in 9 languages.



Value Propositions:

  • LIVE delivery by World Guru
  • Practical application DX TOOLS & Templates
  • Global DX Corp speakers & case studies
  • 9 modules @2.5 hours
  • Topics on DX strategy & organization transformation
  • Hybrid: Online LIVE USA + Jakarta IN-CLASS




  • Rethinking Competition in the Digital Era
  • Defining and Managing your DX Roadmap to transform your organization
  • Bridging the gap between technology and talent
  • Adapting your value proposition during disruption



Guest Speakers:

  • Global DX Corps: 
  • Google
  • Amazon
  • Mastercard
  • Johnson & Johnson




  • LIVE delivery & discussions with Dr. David Rogers
  • Offline delivery with One GML
  • Discussion in forum CDHX Post Training for 2 months
  • Participant decks and handouts/case studies based on latest DX research
  • Five Recent research & publications of David Rogers (e.g. Digital Acceleration in Covid Era, Harvard Business Review: Aligning your Organization Around the Customer)
  • Eight Videos of David Rogers (e.g. Digital Transformation Playbook, The Modern CFO in Digital Era)
  • NEW DX Book: Diferensiasi Strategi dan Agilitas Organisasi Melawan Disrupsi by GML Press
  • International Certificate from David Rogers and CDHX





Series 1: 

DX Foundations (1 Module)

  • Defining the Digital Challenge
  • The DX Playbook: The 5 Domains of Digital Strategy
  • The DX Roadmap: The 5 Steps to Organizational Transformation



Series 2: 

Digital Strategy (4 Modules)

  • Customer Networks and the New Path to Purchase
  • Platforms, Network Effects, and Multi-Sided Business Models
  • Guest Industry Speaker on Digital Strategy
  • Tool: The Platform Business Model Map Rethinking Competition for the Digital Era: 
  • Dis/intermediation, Coopetition, and Asymmetric Threats
  • Building Data as a Strategic Asset in Your Business 
  • A.I. as a Source of Competitive Advantage
  • Innovating through Experimentation: A/B tests, MVPs, and Failing Smart
  • Adapt Your Value Proposition: Customer-Centricity During Rapid Change
  • Tool: The Value Proposition Roadmap



Series 3: 

Organizational Transformation (4 Modules)

  • Defining a Shared Vision and the Case for Change
  • Picking the Problems that Matter Most
  • The Four Stages of Business Model Validation
  • Guest Industry Speaker on Organizational Transformation
  • DX and the Challenge of Corporate Innovation 
  • The Corporate Innovation Stack and the 3 Paths to Growth 
  • Bridging the Capabilities Gap: Technology and Talent
  • Transforming Culture: Define, Communicate, Enable





Full Program (9 Modules)

Foundation + Digital Strategy + Organization Transformation

Hybrid 28 juta

Online 19 juta


Partial Program (5 modules) 

Foundation + Digital Strategy / Organization Transformation

Hybrid 18 juta

Online 12 juta


(Price excludes 11% VAT)